The Propaganda Playbook of Covid and The Psychology of Manipulation
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"The Psychology of Manipulation: 6 Lessons from the Master of Propaganda" - Ryan Matters - April 26, 2022
Edward L. Bernays was an American business consultant who is widely recognized as the father of public relations. Bernays was one of the men responsible for “selling” World War 1 to the American public by branding it as a war that was necessary to “make the world safe for democracy”.
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In 1928, Edward Bernays published his famous book, Propaganda, in which he outlined the theories behind his successful “public relations” endeavours. The book provides insights into the phenomenon of crowd psychology and outlines effective methods for manipulating people’s habits and opinions.
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According to Bernays, those doing the “governing” constitute an invisible ruling class that “understand the mental processes and social patterns of the masses”.
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In Propaganda, Bernays draws on the work of Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and Sigmund Freud (his uncle!), outlining the power of mass psychology and how it may be used to manipulate the “group mind”.
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Is it possible to control and regiment the masses according to our will without their knowing about it?
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The Propaganda Playbook
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…the playbook used by the globalist cryptocracy to process the group mind of the masses.
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1. If you manipulate the leader of a group, the people will follow.
Bernays tells us that one of the easiest ways to influence the thoughts and actions of large numbers of people is to first influence their leader.
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If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.
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In fact, one of the most firmly established principles of mass psychology is that the “group mind” does not “think”, rather, it acts according to impulses, habits and emotions. And when deciding on a certain course of action, its first impulse is to follow the example of a trusted leader.
2. Words are powerful: the key to influencing a group is the clever use of language.
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Bernays tell us that through the clever and careful use of language, one can manipulate the emotions of a group and thereby influence their perceptions and actions.
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…the propagandist can sometimes swing a whole mass of group emotions.
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The clever use of language has been employed throughout the Covid-19 pandemic to great effect. An obvious example of this was when the definition of “vaccine” was changed to include injections utilising experimental mRNA technology.
You see, the word “vaccine” is associated in the public mind with a certain picture – that of a safe, proven medical intervention that is not only life-saving but absolutely necessary.
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If governments had told people to go get their “gene therapies”, the vast majority of the public would likely question the motives behind such a campaign; they would feel extremely sceptical because the phrase “gene therapy” is not associated with the same images, emotions and feelings as “vaccine”.
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The word “pandemic” is generally associated in the collective consciousness with fear, death, chaos and emergency …
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3. Any medium of communication is also a medium for propaganda.
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Any system of communication, whether phone, radio, print, or social media, … Bernays reminds us that any such means of communication is also a channel for propaganda.
There is no means of human communication which may not also be a means of deliberate propaganda.
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4. Reiterating the same idea over and over creates habits and convictions.
Repeating the same idea or the same “mantra” again and again is a form of neuro-linguistic programming aimed at instilling certain concepts or emotions into the subconscious mind.
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There are many examples of this simple, yet effective, technique being used to great effect over the last few years. Think Q’s “trust the plan”, the globalist favourite, “build back better” or the incessant repetition of that twisted phrase, “trust the science”. Included in this category are the 24/7-in-your-face death statistics and case numbers, aimed at promoting the illusion of a pandemic.
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…such as news anchors in different areas all reading from the exact same script.
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5. Things are not desired for their intrinsic worth, but rather for the symbols that they represent.
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Bernays observed that people often don’t desire something for its usefulness or value, but rather because it represents something else which they unconsciously crave.
…over the last few years.
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For example, masks are a symbol of compliance. Everyone knows they don’t work but they wear them because of their desire to “fit in”, and to be seen as an upstanding citizen who follows the rules. Covid-19 injections are also a symbol and many people choose to get them because they have a desire to avoid being called an “anti-vaxxer” or a “conspiracy theorist”.
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6. One can manipulate individual actions by creating circumstances that modify group customs.
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Bernays tells us that if one wishes to manipulate the actions of an individual, the most effective way to do so is to create circumstances that engender the desired behaviour.
The modern propagandist therefore sets to work to create circumstances which will modify that custom.
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For example, why all of a sudden does everyone “stand with Ukraine”? According to Bernays, it’s not because there is a war going on and innocent people need our love and support, but rather because it is the new “group custom” to do so.
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The process of altering group customs begins from the top down. In every nation or social clique, there are leaders, public figures and influencers. Manipulating those with the most sway eventually filters down into the public mind.
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Similarly, at the beginning of the Covid saga and then the Russia-Ukraine war,
The Propaganda Playbook
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…the tactics used to manipulate people’s thoughts, beliefs and actions have not changed either. In fact, most of them were outlined in detail 100 years ago by Edward Bernays in his 1928 book, Propaganda.
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… the Puppet Master’s playbook isn’t a secret. It’s right there, freely available to anyone who cares to understand how the powers that be seek to influence them on a daily basis.
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The full article which relates the Propaganda of Covid and also the AUDIO Version can be listened to here-
The Psychology of Manipulation: 6 Lessons from …